Pay-with-your-face systems and self-driving cars: Inside Baidu's headquarters in Beijing

Meanwhile, a small park on its campus is used to try out autonomous vehicles. During CNBC's visit, staff tested a combination of vehicles, including passenger cars, 14-passenger buses and logistics vehicles that could eventually deliver packages.

This week, Baidu announced it will work with BYD — China's leading electric car maker, which is backed by Warren Buffett — to reach mass production of autonomous cars within three years.

Baidu has already produced more than 100 autonomous buses and has plans to sell to foreign markets, including Japan, which is set to receive 10 in early 2019.

Baidu has partnered with companies including Microsoft, BMW, Ford and Intel as part of its autonomous driving project.

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