J. Crew sets up shop on Amazon with new dedicated online shop

Instead of competing against Amazon, J.Crew is setting up shop with them.

The e-commerce giant is giving J.Crew Mercantile, a line of less expensive clothes from J.Crew, its own dedicated storefront.

Starting today, customers can buy J.Crew's classic clothing on Amazon Fashion. Prime members will get their standard free two-day shipping.

The move marks a shift in strategy by the retailer, which has resisted selling its products through Amazon in the past.

"J.Crew's mission to engage our customers wherever they want to shop makes Amazon the right partner for J.Crew Mercantile," said Aaron Rose, J.Crew chief of emerging business. "Their broad-reaching shopping destination supported by our shared interest in service and convenience will introduce the initial collection of colorful everyday basics and fashion to a new audience."

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